We are excited to announce that as an outcome of the thorough strategic planning process that we engaged in over the past several months, we have a new 5-year strategic plan and we will be refreshing our brand as the Pennsylvania Nursing Workforce Coalition (PA-NWC).
When we embarked on this process, our goals were to:
In the summer of 2023 we hired Generative Consulting Partners to guide us and we created several opportunities for engagement from our Advisory Board and stakeholder base. This included a survey, virtual focus groups, visioning sessions, and in-person meetings. Please find a synopsis of the feedback below:
Through this thorough review, it became clear that it would be beneficial to clarify our external role to new and existing stakeholders and to strengthen our position as Pennsylvania’s Nursing Workforce Center. Our feedback expressed that one of our core strengths was our anchor in the national framework of the Future of Nursing’s goals and that our participants continue to feel connected to and inspired by its principles, and there was an increased desire for communications and advocacy efforts. So in approaching our strategic plan, it was imperative to maintain this connection to the Future of Nursing, but we felt it would be helpful for our name to be more reflective of the work that we do to allow us to evolve and expand our external presence.
We are therefore thrilled to announce that effective June 17, 2024, we will be referring to ourselves as the Pennsylvania Nursing Workforce Coalition (PA-NWC) to honor our roots and our future.
OUR VISION: A healthy Pennsylvania through equitable, high quality, and safe nursing.
OUR MISSION: Advancing a nursing workforce that will lead healthcare transformation by cultivating strategic partnerships with diverse populations and organizations.
We are calling this a “brand refresh” and not a “rebrand” because we want to be clear that the components of our structure are not changing.
The PA-NWC will continue to function as a program of the National Nurse-Led Care Consortium (NNCC), operating under the terms of NNCC’s Bylaws, as a Pennsylvania nonprofit corporation, and as a 501(c)(3) tax-exempt organization.
Further, we will maintain our Advisory Board structure as a coalition with organizations as members and individual representatives.
The Pennsylvania Action Coalition has “housed” the Pennsylvania Nursing Workforce Center since 2016. The “brand refresh” is just making this work more front and center.
We also want to iterate that the PA-NWC is not distancing itself from the Future of Nursing reports nor the Campaign for Action.
Many other nursing workforce centers across the country are simultaneously their state’s Action Coalition and workforce center and present themselves as their state’s nursing workforce entity if they are not housed within a school of nursing.
Details about our new strategic plan:
With regards to our implementation plans, we are in the midst of building a communications campaign this summer for our internal and external stakeholders. We plan to develop the following as part of this campaign with a goal of September 26 being our first formal external in-person reveal of our new plan and name:
We hope that you can join us on Thursday, September 26, from 7:30 – 10:00 AM for a Networking Breakfast & Strategic Plan Launch, at the Hilton Harrisburg. This will be a Pre-Conference event for Pennsylvania Organization of Nurse Leaders’ Annual Conference taking place at same location, September 26-27. Please register here and spread the word! We encourage you to attend and bring colleagues who may or may not have been previously engaged with our work.
